By Anthony Rosario-Licerio
What is the single biggest thing in your life that you’ve invested more hours and passion pursuing than anything else?
I’d venture a guess to say Advertising is that one passion I have given more to than any other thing I have pursued. I have given a 10-years worth of time, invested a disgusting amount of money, and an immeasurable amount of labor and time to study Communication Arts, specifically Copywriting, from traditional and on traditional education sources.
In one sentence, if you were going to mess with Texas, how would you do it?
If one were to mess with Texas, one would turn every BBQ joint into a Vegan
BBQ joint — Jackfruit Pulled Pork Sammies all-day long.
A major food brand wants to develop a signature snack food around you/your lifestyle/your vibe. What would you name it?
My snack brand would be Anfy Snacks, and would feature a line of snacks to get you through a backwoods adventure, sport competition, or an urban commute. Anfy Snacks line of products would feature a beverage of the Yerba Mate variety, a granola bar, and a gummy (a tropical, sour patch, gusher.)
What are your pet peeves about copywriting?
Killing my darlings, every project gets a little of my essence and seeing my
favorites never getting picked, carries a last to be selected vibe–I want all my
ideas to see shine.
Tell us about the sketchiest thing you were part of in the past 4 years:
Sketchiest?! Have you ever chased down an ambulance in a 95 Nissan 200SX
on the mountain pass roads between at night, because if I were to wager a bet, I would lay house money on that single event being my sketchiest thing I’ve been apart of.
What’s more important: wind or lettuce, and why?
The Wind, jet stream, wind turbines, wind energy, or lettuce a zero calorie food–The Wind no cap.
Create a set of instructions for getting away with a misdemeanor.
A misdemeanor crime is criminal action of medium seriousness, punishable by fine, and incarceration in your county jail. Crime of this magnitude is measured by the degree in which the crime affects the victim(s) and society. Other criminal actions include felonies (high seriousness,) and infractions (low seriousness.)
Step 1: Choose the misdemeanor crime you would like to commit, remember in each city has their own laws and codes, misdemeanors in Seattle, WA may be more severe in a city like Lincoln City, OR.
Step 2: Gather the necessary resources to commit your crime.
Step 3: Research and case the target
Step 4: Choose the most opportunistic time to commit your crime
Step 5: Commit your crime, and if you get got remember your rights. See ACLU Know Your Rights
Step 6: Wake-up, because there ain’t no such thing as half-way crooks.
Your top three cultural/creative influences.
“Those who write the stories control pop culture” –anonymous
Streetwear: JoeFreshGoods & Fat Tiger Works
Advertising: George Lois, Hal Riney, Lee Clow, Paula Scher, Mary Wells
Hip Hop: J. Cole, Nipsey Hu$$le, Lupe Fiasco, Lauryn Hill, RZA
Bonus (Writing Teachers:) Kevin Palena, sophomoric & senior English, Gary Cox, copywriting, Jason Rizos, college composition, Kristin O’Shea, public speaking, Jodi Naas, technical writing, Joe Pitkin, creative writing